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Google TechTalks August 24, 2006 Terry Hird, UC Berkeley, Founder of Negotiation-International, has over 25 years of international business and negotiation under his belt. Terry’s work as a business owner, consultant and educator has brought him into contact with top business, organizations and learning institutions around the world. He has done business and negotiation in more than fifty countries throughout Asia, Europe, The Middle East, South America, and Africa. To learn more about Terry & Negotiation-International, visit www.negotiation-international.com ABSTRACT There is no Chinese word for negotiation. Tan pan translates “discussion or making a judgment”. In Chinese a negotiation…

Tel-domains are an important part of every company’s strategy for the following reasons: 1 – tel-domains playa fundamentally different role than a traditional .com,.net,….Tel-Domains have a very specific and unique content, and are published in a different format and medium (DNS instead of Web). Therefore, Google and other search engines will want to index .tel-domains content in addition to .com content, and will not penalize a company for having both com-domains and tel-domains, as opposed to those that multiply websites under .com, .biz, .co.uk, etc.. This will give companies double presence, with both a .com- and a .tel-domain. 2 – The tel-domains data are fully structured, and therefore very easily readable and understandable by search engine crawlers, as opposed to standard web page content that needs advanced parsing algorithms that often misunderstand the content (reading a fax number as a main number, for example). 3 – Communications content of tel-domains are very easy to maintain, and can be updated at significantly shorter intervals than .com informational content. This gives search engines more incentive to re-index tel-domains content at shorter intervals as well. 4 – Local search engines will index by preference tel-domains data thanks to focus of tel-domains on communications and location information. Hans-Pete Oswald www.domainregistry.de

www.reachd.com Rodney Bartlett interviews Google’s Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

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